INSECURITIES SELL

CREST WHITE STRIPS

http://www.youtube.com/watch?v=6p_UrwjS6LI

This is an ad for crest white strips. In our world right now, having white teeth is really important to some people. They use a whole bunch of whitening toothpastes and mouth washes to achieve this goal.  People often stereotype yellow teeth with people being poor or dirty, which is definitely not the case. This ad targets people’s insecurities and uses it to sell by exposing the new crest strips and saying that they will make you happier and more attractive to have the whitest teeth you can get.

BOOTY POP

http://www.youtube.com/watch?v=4HE3cyT0kD0

“Now you can have that super sexy booty just like the celebrities”

This is a commercial is for a type of underwear with built in “volume” for you booty. This is targeting the insecurity of having a small booty. They say in the ad that this will make you happier and feel more attractive and confident. But why make everything so fake? They compare it to a wonder bra that lifts your breasts a full size bigger. This is implying that if you don’t want to get plastic surgery to make your breasts/booty bigger you should wear these garments to achieve the goal of making them bigger. They say not to bother working out to achieve this but buy these instead. This is promoting not working for a goal, which could influence teenagers badly, thinking that they can get anything with a shortcut.

PROTIEN SHAKE

http://www.youtube.com/watch?v=3131EmZs7ng

In this commercial for a protein shake, there is a very muscular guy drinking the protein shake. A big insecurity with males are being too skinny and not muscular. This ad targets that insecurity and used it to sell protein shake.

Sports Advertisment

	AD # 1	AD # 2	AD #3
Gender	Male	male	Male
Income	High	Medium	Low- medium
Age	20-30	25 -35	30-45
Education	Well educated	educated	Educated
Rural/Urban	Suburban life	urban	both
Overall description of target audience	People who want to live the American dream People who want to play sports with their kids People who want their kids to be the best	People who want to be depended on People who want to be strong

Trends and Fads

In North america people go through trends and fads all the time. These trends or fads can translate into peoples desires, fears, and hopes of dominant North American culture. An example could be habbo hotel, a virtual site where people comunicate over the internet. They use little avatars that you can dress the way you want and make it look the way you want it too. This could be a factor of the fact that people are scared to meet and talk to people in person, it could also mean that people want to create an avatar that is better looking than themselvs and meet people using an alter ego. When this was popular it meant that people were glad to use technology to comunicate. It was "less awkward" to communicate over internet than in person. This also shows that people have a fear of rejection. Its better to get rejected over the internet or technology than in person.

Another fad that people went through is Halo reach. Halo Reach is a video game wehere you create an avitar and slay aliens. People desire to be the hero, and in this game you get to be just that. People create a false world in wich they live in, oblivious to the reality. There has been many situations where, in video games somone is the hero and people look up to him and so on, but in reality they are just an ordinary guy who is not concidered a hero in real life. This product suggests that people are not satisfied with their lives and seek elswhere to feel good about themselvs, such as video games.

Media Texts

 This picture demonstrates the ideal life, and the idea of a perfect night out, which you can have if you use this deodorant. This woman is the highest point in this picture; she is also the only one in light. This puts all the focus on her and the fact that she can jump in the water with her deodorant on. She is probably not even wearing the deodorant just a model paid to “jump” into the pool. The key concepts that relates to this picture would be “media constructs reality” because this doesn’t happen in real life, the director decided to construct a reality that people want to live. This also demonstrates that all women will get attention if they wear that type of deodorant and wear a bikini and jump into a pool. This could also demonstrate the key concept of Media contained value message. This photo could mean that partying is the most important thing in life and that to have a good time you must wear this deodorant, and that you must look this way to have a good time.