Sports Advertisment

	AD # 1	AD # 2	AD #3
Gender	Male	male	Male
Income	High	Medium	Low- medium
Age	20-30	25 -35	30-45
Education	Well educated	educated	Educated
Rural/Urban	Suburban life	urban	both
Overall description of target audience	People who want to live the American dream People who want to play sports with their kids People who want their kids to be the best	People who want to be depended on People who want to be strong

Trends and Fads

In North america people go through trends and fads all the time. These trends or fads can translate into peoples desires, fears, and hopes of dominant North American culture. An example could be habbo hotel, a virtual site where people comunicate over the internet. They use little avatars that you can dress the way you want and make it look the way you want it too. This could be a factor of the fact that people are scared to meet and talk to people in person, it could also mean that people want to create an avatar that is better looking than themselvs and meet people using an alter ego. When this was popular it meant that people were glad to use technology to comunicate. It was "less awkward" to communicate over internet than in person. This also shows that people have a fear of rejection. Its better to get rejected over the internet or technology than in person.

Another fad that people went through is Halo reach. Halo Reach is a video game wehere you create an avitar and slay aliens. People desire to be the hero, and in this game you get to be just that. People create a false world in wich they live in, oblivious to the reality. There has been many situations where, in video games somone is the hero and people look up to him and so on, but in reality they are just an ordinary guy who is not concidered a hero in real life. This product suggests that people are not satisfied with their lives and seek elswhere to feel good about themselvs, such as video games.

Media Texts

 This picture demonstrates the ideal life, and the idea of a perfect night out, which you can have if you use this deodorant. This woman is the highest point in this picture; she is also the only one in light. This puts all the focus on her and the fact that she can jump in the water with her deodorant on. She is probably not even wearing the deodorant just a model paid to “jump” into the pool. The key concepts that relates to this picture would be “media constructs reality” because this doesn’t happen in real life, the director decided to construct a reality that people want to live. This also demonstrates that all women will get attention if they wear that type of deodorant and wear a bikini and jump into a pool. This could also demonstrate the key concept of Media contained value message. This photo could mean that partying is the most important thing in life and that to have a good time you must wear this deodorant, and that you must look this way to have a good time.