AD # 1 | AD # 2 | AD #3 | |
Gender | Male | male | Male |
Income | High | Medium | Low- medium |
Age | 20-30 | 25 -35 | 30-45 |
Education | Well educated | educated | Educated |
Rural/Urban | Suburban life | urban | both |
Overall description of target audience | People who want to live the American dream People who want to play sports with their kids People who want their kids to be the best | People who want to be depended on People who want to be strong |
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